Chapter 1

The Basics

What the company wants?

Your product should be in sync with what the company wants.

• Syncing refers to the degree to which the product you're pitching meets the needs and expectations of your target audience.
• To ensure alignment, it's important to thoroughly understand your target audience, including their needs, challenges, and pain points.
• By tailoring your pitch to their specific needs, you demonstrate that you understand their situation and that your product is a good fit for them.
• This can increase their confidence in your product and help build a stronger relationship with them.

The Idea

The Idea should have these 3 points:

• The Idea should make sense.
• The Idea should fit the global strategy.
• You should know how you are going to deliver your product.

1. the idea should make sense

<aside> 💡 The idea for your product should make logical sense and be easily understandable to your target audience.

This means that the concept should be well thought out and clearly communicated, and it should align with the needs and expectations of your target audience.

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